Max Factor launches ’72-hour’ mascara
LONDON: Ever wished your mascara could be completely sleepproof? Fans of clean pillows everywhere will be excited to hear that Max Factor has come to the rescue with a new mascara it says works like a long-lasting lash tint.
The Lashfinity 3 Day Mascara is completely waterproof, meaning it won’t come off in the shower or in the sea (good news if you’re hitting the beach this summer and planning on flashing your lashes), and the formula is said to have 72 hours of staying power. When you want to remove the product, it’s as simple as using a cotton bud and the built-in remover.
The product is set to launch online on June 5 and will hit stores on June 12. In fact there’s already a waiting list for Boots customers in the UK, who will benefit from £3 off the RRP. International beauty fans will have to wait: for now the product is exclusively available in the UK at the top hundred Boots stores (those with specialist beauty consultants) for £18.99 (approx €22).
Why You’ll Love It
• Bold volume and extreme 24-hour wear
• Step 1: Builds dramatically bold volume
• Step 2: Seals for 24-hour wear
• Washable basecoat, waterproof topcoat, removes like a washable mascara
• Contact lens safe, ophthalmologist-tested
For Best Results
Apply basecoat from root to tips of lashes for bold volume. Before the basecoat dries, follow with topcoat to seal dramatically volumized lashes for extreme longwear. Removes easily with soap and water or Expert Eyes® 100% Oil-Free Eye Makeup Remover.